Em Brasília, Rua Augusta’s cinemas passam a ser controladas por Adhemar de Oliveira (cultural). Brancos Unibanco e Itaú participam (operação). Multipla rede de cinemas: Cinesystem, complexos de Brasília, Rio, São Paulo. Exibidoras países: fundada Maringá, Paraná. Amplia presença no eixo Rio-São Paulo. Instituto Unibanco de Cinema: venda de salas (30mil pessoas). Adhemar de Oliveira.
O Grupo Unibanco de Entretenimento, parte importante do conglomerado Itaú Unibanco, anunciou a transferência de algumas de suas salas para a renomada cadeia de cinemas Cineart. Essa estratégia resultará em uma expansão significativa da presença da empresa, com a estreia de novos complexos em diversas regiões do país.
Com essa movimentação, a Cineart consolida sua posição no mercado de cinemas e amplia sua rede cultural. A expansão da empresa promete trazer uma experiência cinematográfica única para o público em diversas localidades, consolidando sua posição como um gigante do setor no Brasil. Além disso, a entrada em novos mercados, como em Brasília, fortalece ainda mais a posição da empresa no network de cinemas no país.
Itaú, Unibanco expands presence in the cinema network
Itaú, Unibanco expands its presence in the cinema network through strategic acquisitions and partnerships. The company’s focus on cultural operations has led to significant growth in the industry. One of the key moves was the acquisition of Cinesystem, one of the major exhibitors in the country, founded in Maringá, Paraná, in 1999.
Itaú, Unibanco enters Brasília with new cinema complexes
Itaú, Unibanco makes its debut in Brasília’s cinema scene, marking a significant milestone in its expansion strategy. By entering Brasília, the company strengthens its position as a leading player in the cultural operations segment. This move further solidifies Itaú, Unibanco’s presence in key cities like Rio de Janeiro and São Paulo.
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The acquisition of Adhemar de Oliveira’s cinema theaters on Rua Augusta in São Paulo consolidates Itaú, Unibanco’s control over the cinema network. This strategic move underscores the company’s commitment to providing top-notch cinema experiences to its audiences. Additionally, the partnership with Cinesystem has allowed Itaú, Unibanco to enhance its offerings and reach a wider audience.
Itaú, Unibanco enhances cinema presence nationwide
Itaú, Unibanco’s investment in the cinema industry has significantly expanded its presence across the country. The company’s focus on multiplex operations and cinema complexes has allowed it to reach audiences in diverse cities, including Brasília. With a network of 27 multiplex operations in 11 states, Itaú, Unibanco has become a key player in the cultural operations sector.
The company’s cinema complexes have attracted over 30 million people in the last five years, showcasing its growing influence in the industry. Itaú, Unibanco’s expansion in the Rio-São Paulo axis and its recent debut in Brasília highlight its commitment to providing quality cinema experiences to audiences nationwide. The partnership with Cinesystem and the acquisition of Adhemar de Oliveira’s theaters further strengthen Itaú, Unibanco’s position as a leading exhibitor in the country.
Fonte: @ Valor Invest Globo
